2,500+
Service Pros
50,000+
Leads Generated
30+
Industries
4.9★
Customer Rating
Our Story
Lifto was born out of frustration. Our founders watched as skilled tradespeople — plumbers, electricians, HVAC techs — lost business to competitors with better websites and stronger online presence.
These weren't better service providers. They just had better marketing. And the tools to compete? They were either too expensive or too complicated for busy business owners to manage.
So we built Lifto. An all-in-one platform that gives every service professional the power to get found online, book more jobs, and grow their business — in minutes, not months.
Our Mission
To level the playing field for service businesses by making world-class digital marketing accessible, affordable, and effortless.
Our Goal
1 Million Service Pros
Growth
2x YoY
Our Journey
From idea to impact — here's how we got here.
The Beginning
Founded in Austin, TX with a mission to democratize digital marketing for service businesses.
Product Launch
Launched our AI-powered website builder and onboarded our first 500 customers.
Rapid Growth
Reached 2,500+ service professionals. Expanded to social media management and local SEO tools.
The Future
Building the all-in-one platform for 1 million service businesses worldwide.
What We Believe
Our values guide every decision we make.
Customer First
Every feature, every decision starts with 'How does this help service pros succeed?'
Move Fast
We ship weekly, learn constantly, and iterate quickly based on real feedback.
Win Together
We lift each other up. When our customers win, we all win.
Think Big
We're building the future of service business software. Dream big, then execute.
Meet the Team
A passionate team dedicated to helping service businesses thrive.
Alex Chen
Co-Founder & CEO
Former Google PM. Passionate about helping small businesses compete with enterprise tools.
Sarah Martinez
Co-Founder & CTO
Ex-Stripe engineer. Built payment systems processing billions in transactions.
James Wilson
VP of Product
10+ years in SaaS. Previously led product at ServiceTitan.
Emily Thompson
Head of Customer Success
Former contractor herself. Understands the industry from the inside.
Backed by leading investors